Don LaFontaine, who voiced more than 5,000 movie trailers, has died in Los Angeles aged 68.
During his 33-year career he provided the voice for films including The Terminator and Dr Strangelove.
He was best known for his catchphrase used on several trailers that began with the words "In a world where..."
LaFontaine died in the Cedars-Sinai Medical Center on Monday from complications caused by an ongoing lung-related illness, his agent said.
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* Taken from the BBC Enetertainment news site, 03/09/2008
Film trailers won't ever be the same!