Thursday, 29 May 2008

New UK publicity law

I heard today on the BBC Breakfast News that a new law will be introduced in the UK in respect of review exerts found on movie/theatre posters, DVD boxes and the like. The kind of reviews that say "Best film ever" or "I cried with laughter", some of these are either taken way out of context from the original review or sometimes completely made up.

For instance, "I cried with laughter" could have been taken from "...this film was so awful I cried with laughter".

Penalties for using reviews out of context or fake reviews could result in a two year prison sentence!

I know this won't happen but just imagine if the publishers used genuine and brutally honest review exerts, that could be a laugh.
(click on the picture)