Saturday 24 May 2008

A Video Game Star and His Less-Than-Stellar Pay


Michael Hollick, who provided the voice and body of Niko Bellic.

Michael Hollick never thought his big break would come in a video game.

All those years when he was struggling to get by as an aspiring actor — tending bar, working in a bagel shop in Morningside Heights, spraying perfume at Bloomingdale’s — he was aiming for Broadway and prime time. As he moved from regional theater to soap operas, middling musicals and "Law & Order", he remained just another good-looking guy hoping for an audition.

His face still isn’t famous, but Mr. Hollick’s voice and gait have moved into the pop culture firmament recently as those of Niko Bellic, the sardonic, textured Balkan criminal at the heart of Grand Theft Auto IV, the acclaimed gangster fantasy that has become the fastest-selling game to date. Produced by Rockstar Games and its corporate parent, Take-Two Interactive Software, the game has generated at least $600 million in sales over the last three weeks.

Yet even as "Saturday Night Live" has spoofed the Niko character, even as Mr. Hollick’s voice has been heard in tens of millions of homes in advertisements broadcast during "American Idol" and the N.B.A. playoffs, even as fans have flocked to his MySpace page, his triumph has been bittersweet.*

To read the full story click here.

* Article written by Seth Schiesel at the New York Times, 21/05/2008.